Influencer vs Influenza
One spreads through followers. The other spreads through the office. Both go viral. Only one needs a discount code. True influence lasts years, not seconds.
Who's more viral?
Who's more viral?
Influencer vs Influenza
More content isn't the goal. Feeds are full of noise. The work that lands is the work that makes people feel something and come back.
Our approach in one line. Every business has an overlooked idea. We find it and make it impossible to scroll past.
Find what's missing.
Make it unmissable.
We dig in to find what's meaningful: the soul of your brand. Then we take it to market and make sure people hear about it.
Ben and John's podcast on how AI is reshaping the ad industry, and what that means for the people who make the work.
Budgets have shrunk. Good ideas haven't. Made on a modest spend, this shows a sharp idea can still punch well above its weight.
Advertising used to run on ideas. Now it runs on dashboards. Analytics, statistics, engagement, eyeballs. Everything gets measured. Not much gets remembered. The numbers can tell you who looked. They can't tell you who cared.
ABOUT
Who are we?
oh2 is the new creative studio of proven collaborators* Ben Handy and John O’Leary. With the experience of helping many businesses achieve commercial success, oh2 collaborates with today’s business-people as their call-up creative business partner. We sub-in as external team members, gaining a thorough understanding of your business, searching for its definitive brand idea. Our strength is in bringing a fresh perspective to uncover and define new possibilities. We help navigate the confusion and simplify the outcomes with dynamic, multi-layered brand ideas. We understand the need for clients to have high partner input within a lower cost model. Our overhead costs are intentionally lower. Idea delivery doesn’t suffer. We work on a project basis or within a more ingrained structure.
*Across a 25+ year partnership Ben and John have worked in top advertising agencies in NZ and overseas, built their own successful independent agency over 15 years and accepted an offer (they couldn’t refuse) to sell to a global network.
Chemistry.
Our process brings business people together with creative people. An effervescent co-lab that achieves success far greater than if the two parts were kept separate. A highly endorsed method, it produces work that achieves the shared objective – to make your business famous and increase it's profitability.
Make it matter.
Fundamentally, we aim to help build brands that matter, that make a difference in the lives of people who engage with them. Profitability will always be the ultimate end game, but the void in the middle of a ‘sell it____buy it’ transaction can be the game changing ingredients missing from a good business. Brands that set out to matter, succeed. Brands that believe in and build an engaging authentic culture are magnetic.
It’s important. And it’s profitable too.
Vigour.
We are creative business people. We don’t tell people in business how to run their business, they’ll be much better at that than we would be. We help explore fresh perspectives, define new possibilities. We work to find the missing and make it unmissable.
We help business:
Identify what’s magic or what’s missing and make it unmissable. We deliver dynamic brand ideas, fully connected across all channels with a clear path forward to grow with purpose.
Advertising Campaigns
Bold, idea-led campaigns from concept to execution across social, digital and traditional channels.
Brand Strategy. Identity. Business culture internal + external.
We help define who you are, what you stand for and how you show up. From positioning and naming through to visual identity and brand voice. Full channel connectivity.Content Creation
We use AI to produce high-impact videos, imagery, sound and motion - faster, smarter and with production values that punch well above their weight.
Video, Motion Design & Audio
Commercials, social videos, corporate films, motion graphics, podcasts, radio and sound design.
Design & Digital
Websites, graphic design, digital assets and visual systems.
Social Media & Digital Marketing
Strategy, content and campaigns built for engagement & performance across all key platforms.
Internal & Corporate Communication
Sales tools, internal comms, culture storytelling and brand rollouts that align your people with your purpose.
